Hvad kræves der egentlig for at drive en moderne salgsorganisation i et konkurrencepræget SaaS marked? Vi taler med VP for Strategy & Growth fra Contractbook, Alexander Irschenberger, hvor vi blandt andet kommer ind på:

- Hvordan Alexander organiserer sit salgsteam i Contractbook

- Hvordan han sikrer løbende capability development af salgsstyrken 

- Hvorfor man med fordel kan organisere sig omkring kunders problemer i stedet for eksempelvis geografi

Alexander er en stærk kommerciel leder, der lykkedes med at modernisere den traditionelle salgsorganisation med fokus på specialisering over generalisering.

#23: Martin & Alexander - Contractbook udfordrer den traditionelle salgsorganisation

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"Where will growth come from?"

An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure.

This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. 

Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts.

Happy listening and looking forward to put growth on the agenda!

- Formerly known as "The CRO Podcast".

#23: Martin & Alexander - Contractbook udfordrer den traditionelle salgsorganisation

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