I denne episode taler de to partnere i Kvadrant Consulting, Mikkel og Brian, om vertikalisering i B2B. De taler blandt andet om:

- Den underlæggende drivkraft for vertikalisering i B2B.

- Forskellige typer af vertikalisering (marketing, salg og produkt)

- Hvornår det giver mening og de hyppigste faldgrupper. 

Rigtig god fornøjelse.

#27: Mikkel & Brian - Vertikalisering i B2B – et værdifuldt greb eller spild af tid?

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"Where will growth come from?"

An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure.

This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. 

Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts.

Happy listening and looking forward to put growth on the agenda!

- Formerly known as "The CRO Podcast".

#27: Mikkel & Brian - Vertikalisering i B2B – et værdifuldt greb eller spild af tid?

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