I denne udgave af ”The CRO Podcast” handler det om B2B branding. Brian Andersen interviewer Nils Lindner Koch, som baseret på hans erfaring fra mere end 12 år med branding arbejde for både B2B og B2C virksomheder, deler 5 faldgrupper i B2B branding og hvordan du kan undgå dem. 

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#29: Nils & Brian - 5 faldgrupper i B2B branding og hvordan du undgår dem

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"Where will growth come from?"

An old question that increasingly needs new answers, as buyer behaviour is evolving, buyers increasingly self-educate and old sales & marketing tactics are under pressure.

This podcast is for sales, growth & marketing professionals that are looking for new and smarter ways of growing. 

Driven by sales & marketing nerds from Kvadrant Consulting, a growth-focused management consultancy from Copenhagen, we explore topics across the sales & marketing spectrum with a mix of commercial leaders and internal experts.

Happy listening and looking forward to put growth on the agenda!

- Formerly known as "The CRO Podcast".

#29: Nils & Brian - 5 faldgrupper i B2B branding og hvordan du undgår dem

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