March Madness 2024: College Basketball at a Crossroads

As this year’s annual March Madness tournament kicks off, there’s a sense of malaise around men’s college basketball. The advent of the transfer portal is partly to blame, and the trend of top talents departing for the N.B.A. after just one year of college play. “There hasn’t been that kind of charismatic superstar like Zion Williamson at Duke,” Louisa Thomas tells David Remnick, “the big school and the big player, which is the perfect match.” But women’s college basketball is another story. Last year, superstars like Angel Reese and Caitlin Clark helped the sport reach its highest ratings ever for a final. Clark, in particular, with a penchant for nearly forty-foot throws that almost defies belief, has become such a source of fascination for fans that Remnick compares her to LeBron James. “The question is whether or not she can carry that attention with her” into the W.N.B.A. and to the league’s benefit, Thomas wonders, and if “she can leave some of that attention behind. To what extent is this a unique phenomenon around a unique player?”