Dynamic Strategy Setting in a Digital World

Historically, strategy execution has been a linear process, where one group sets strategy and another group implements it. In practice, implementation teams often hold different views of what should be done from the strategy setting team. A second challenge is that strategy is often cast in stone, remaining fixed in place for extended periods. Strategy stagnation is typically based on the errant assumption that markets, customers, and competitors are standing still until the next strategy refresh; a far cry from reality. It is no small wonder that strategy execution failure rates remain stubbornly high. Strategy setting and execution must be more inclusive and more collaborative, incorporating ongoing customer feedback, market research, and competitive analysis. Most important, is the fact that strategies must be continuously validated throughout execution because a well-crafted strategy is not always a winning strategy. In this episode of The North Star, host William Ulrich welcomes guest James Creelman, globally recognized thought leader in strategy management. They will discuss the essential aspects of setting and executing strategy in a dynamic world, including best practices for managing feedback loops across business unit silos. If you are responsible for setting or executing strategy, you will not want to miss this discussion.