Enterprise Design: The Missing Link in Strategy Execution

Enterprise design is the collaborative practice of designing and creating better enterprises. Enterprise design envisions perspectives on how an organization can and should evolve, addressing relevant aspects of user, customer, product, and organizational design elements. The discipline incorporates design thinking from an enterprise perspective; but where do strategy execution and design intersect? Fundamentally, strategy execution seeks to deliver on a business vision, goals, and objectives, which ideally are influenced by design thinking and practices. Even more critical, however, is the ability of an organization to visualize the future state of the business ecosystem in a way that incorporates the full breadth of enterprise design, architecture, solution deployment, and ultimately experience impact. Along with impact analysis, the all-important design stage of strategy execution is often skipped or given lip service. In this episode of The North Star, William Ulrich interviews Milan Guenther, co-founder and President of Intersection Group. The discussion will focus on how to incorporate enterprise design as a core element in end-to-end strategy execution. The discussion will seek to gain insights into what leading organizations are doing in the area of enterprise design, how it should be introduced into an enterprise, and how it can become part of an overall strategy execution framework.