28. How to become a marketer for journalism, with Fiona Spooner

Join us in this episode of the FT Talent Show as we speak with Fiona Spooner, Managing Director of Consumer Revenue Growth at the Financial Times.

With over 20 years of experience in the industry, Fiona shares valuable insights into the ever-evolving world of media and marketing, also touching on career development, from the challenges of returning to work after maternity leave to the importance of being open-minded and curious in a constantly changing industry.

Fiona also discusses the misconception surrounding marketing and the scientific data and technology that lies behind it, as well as the importance of creating and maintaining a positive culture in the workplace. Tune in for this engaging and informative discussion on the latest trends and developments in media and marketing, and how to navigate them in your career.

Looking for a new guide to drive innovation and change?

The Talent Show is a new podcast series from FT Talent, a hub of innovation from the Financial Times. Hosted by under 30s for under 30s around the world. Each episode we have important conversations for you and with you. We speak to experts in different fields, and bring you in to ask them your burning questions and delve deep into the topics that really matter to the younger generation today, find inspiring tips, analyse trends and bridge generational gaps. And we didn't just rely on our own curiosity - we invite our audience of bright students and early career professionals from all over the world to ask questions directly to our guests.

The FT Talent Challenge is a competition from the Financial Times that invites bright young talent from all over the world to pitch solutions aimed at solving our most pressing business challenges. This podcast gives you a taste of the creative, educational and entrepreneurial atmosphere at FT Talent Challenges. FT Talent is a commercial division of the Financial Times.

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