30. How to build an events business for journalism, with Orson Francescone
In this episode, we speak with Orson Francescone, Managing Director of FT Live.
Orson shares his path within journalism, economics and finally arriving into live events. He explains the B2B media revenue streams, the opportunities for businesses, the challenges FT Live faced throughout Covid and how his team overcame them.
He ties events with the newsroom and reflects on what is exciting about innovations within his team and industry. Orson also provides insights into what it takes to go into the industry for young generations nowadays and how important it is to be well versed in technology and digital innovations.
Make sure you listen to this episode to learn more about leadership and team performance from Orson’s experience and expertise.
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