S01E25: The Nuts and Bolts of Corporate Globalization

In our latest episode of the Translation Company Talk, I had the pleasure of speaking with Anna N Schlegel, from NetApp. She is a veteran of this industry and a pioneer in so many areas. We discuss many topics that revolve around corporate globalization and define the key concepts related to strategy, building teams and establishing value through a consistent and well-formulated thought process.

Anna has published a book titled 'Truly Global: The Theory and Practice of Bringing Your Company to International Markets'. She has first hand experience in building globalization teams and explores why this area is not so well understood. We also take a deeper dive into the executive mindset and how that affects the corporate globalization efforts of large organizations that want to venture beyond their traditional markets.

Anna N Schlegel is Vice President of the Global Portfolio-to-Market Lifecycle organization at NetApp. In her role, she oversees a variety of teams, including: Enterprise Globalization, Information Engineering, and Product Portfolio Solutions. Anna has worked in the tech industry in the Silicon Valley for over 20 years, leading teams at Cisco, VMWare, Xerox, and Verisign. Anna serves as the Global Executive Sponsor of NetApp’s Women in Technology organization, where she focuses on developing female leaders in the tech industry. She is also the co-founder of Women in Localization, the leading professional organization for women in the Localization industry with over 5000 members worldwide.

Anna speaks 6 languages, is a native of Catalunya, and lives with her family in Santa Clara, California.

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