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Under the Influence with Terry O'Reilly

Seeing is Believing: The Power of Demonstration Commercials

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.


Because there is nothing more powerful than a dramatic product demonstration.


We’ll talk about a famous Krazy Glue commercial.


And a Volvo ad where the ad writer risked his life to demonstrate a point.



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Under the Influence with Terry O'Reilly
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