The Marketing of Taylor Swift: (Taylor's Version)
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.
She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.
And holds over 70 Guinness World Records.
Hosted on Acast. See acast.com/privacy for more information.
The podcast Under the Influence with Terry O'Reilly is embedded on this page from an open RSS feed. All files, descriptions, artwork and other metadata from the RSS-feed is the property of the podcast owner and not affiliated with or validated by Podplay.