12. Why do we buy the things we buy?
What drives us to buy the things we buy? How do we research the products we need, buy the products we don't need, and make decisions in a world where companies can use sophisticated technology to serve us with highly tailored information and ads? What will the future of buying be like as technology continues to march forward? We sit down to discuss this and more with my friend Mayukh Dass, Associate Dean of Graduate Programs and Research and Professor of Marketing at Texas Tech University.
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