Motivating Others w/ Jessie Scott, Editor in Chief

Successful Farming - Jessie Scott

Planning, Goal Setting, Meeting Deadlines

Guest: Jessie Scott

Jessie has been part of the SF team for more than 10 years, working across editorial, digital, and digital advertising. She is the 11th Editor-in-Chief of Successful Farming, Dotdash Meredith’s oldest brand, and the first woman to hold the EIC role.

• Who is Dotdash Merideth?
• Largest digital and print publisher in America
• From mobile to magazines, nearly 200 million people trust them to help make decisions, take action, and find inspiration
• Founded in 1902 with Successful Farming
• Ove 40 iconic brands - PEOPLE, Better Homes and Gardens, Verywell, etc.
• Based in NYC and is an operating business of IAC
• Jessie’s Background
• Grew up on a corn, soybean, and cow-calf farm in Marengo, IA, where her parents farm today.
• Graduated from Drake University in Journalism and Mass Communications
• Studied abroad to Australia during Spring 2010 - Writing, History, and Pop Culture
• Accomplishments
• International Federation of Ag Journalists Alltech Young Leader in Agricultural Journalism Award | 2017
• Andy Markwart Horizon Award | 2017
• Ag Communicators Network (ACN) Master Writer Award | 2016
• ACN First Place On-Farm Production Article | 2016
• ACN First Place Technical Feature | 2016
• Planning/Goal Setting/Motivating – How do we get/encourage others to meet our deadlines?
• What steps have you taken to lift your goal setting to the next level?
• What’s the key to go from goal setting to achieving those goals?
• What are your methods for tracking your progress?
• How are you making your goals reachable but yet challenging?
• How did you have the long-term vision and adaptability to persevere during the start of your career?
• What are some key tips that helped navigate life during the harder times?
• As you have journeyed throughout your career, how have you motivated others to support your vision or projects along the way?
• How have you been able to align your team together?
• How do you get them to share your same vision?
• As it relates to farming, what are some keys to ‘motivating” or encouraging hired hands or even 3rd party vendors to complete the expected task on time?
• Do you work with third party contributors that must meet deadlines?
• What’s your passion? What drives you to want more?
• Is this your dream job? Or what is the next step?
• What are you most excited for in the future?
• What did we miss?
• What does success “look” like to you?
• Summary and Challenge