As we dive further into Paco Underhill's Why We Buy,  we will take a look at the next major takeaway from this book: the importance of a decompression or transition zone. The violation of this is honestly one of the biggest mistakes I see when visiting retailers. So many do not understand the concept of a decompression zone or do not take it into account when they are designing their store. So, we'll talk about what this is and some tips on how to decrease the amount of space it takes up within a retail store.  Survey: https://www.surveymonkey.com/r/NGLCPJT

To relaunch the OneCoast Training Podcast, we are going to dive into content that will help you add value to your retailers when you make sales calls. We will look at Paco Underhill's book Why We Buy and pull major lessons you can implement with your retailers.  The first of these lessons is that the store experience starts outside. From the moment the customer sees the retail store, their experience with the retailer begins. What are some things that retailers can do outside their doors in order to attract more customers or make a good impression on potential buyers?  Feedback survey: https://www.surveymonkey.com/r/YJGYYLF

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