What is the BookTok phenomenon? Is it making reading cool? And how is it affecting book sales?
There’s been a big surge in book sales, and publishers are putting it down to a new phenomenon called BookTok. BookTok is where young people on TikTok, typically in their teens or early twenties post about their favourite books in emotional videos racking up millions of views. BookTok has been responsible for the resurgence of several books on the New York Times’ bestseller list, including E. Lockhart’s "We Were Liars."
We speak with E. Lockhart about BookTok and how it’s encouraged her to write its prequel "Family of Liars."
Follow The Briefing:
Instagram: @thebriefingpodcast
Facebook: TheBriefingNewsAU
Twitter: @TheBriefingAU
See omnystudio.com/listener for privacy information.
Podcasten The Briefing är inbäddad på denna sida från ett öppet RSS-flöde. Alla filer, beskrivningar, bilder och annan metadata från flödet tillhör podcastens ägare och är inte anslutet till eller validerat av Podplay.