Understand business strategy vs. marketing strategy and what it means for marketing your education company.

Get three social media tips for edtech startups to consider when getting started on social media.

Get a better idea for the difference between marketing strategy and marketing tactics by hearing an example of a marketing strategy for an education company.

Learn buyer persona benefits for education companies and how they improve marketing.

Learn about full-funnel marketing and how it applies to creating a marketing plan for an education company.

Learn what is a value proposition and hear examples of good and bad value propositions from training companies.

Get tips for how to write effective emails for education companies that are selling into K-12 schools and universities.

Find out what marketing automation is, why marketing automation is important for your education company, and some examples of marketing automation tools for small businesses and startups.

Learn about the process people go through when they buy and what this means for your education company's marketing.

Learn the elements of a brand and how to build a brand for your education company.

Get ideas for marketing strategies for online courses, focused on incorporating pricing into marketing strategies.

Whether you're selling to a parent or a school, your existing customers are incredibly valuable to your business. You need to keep them from switching to another solution and instead, get them to help you grow. Lean how to start creating marketing strategies for customer retention for your education company.

Find out the differences between strategic and tactical marketing and hear some example marketing strategies for your education company. 

In this podcast, you’ll learn about marketing strategies that will help your education company focus, scale and improve over the long-term.