Enlightened Brand Strategy: How to Change Your World with Your Brand

The world is changing. We feel different; we want new things from our lives. There is a thirst to make a difference, to make a positive change. But how? Through our work, our hobbies, our businesses, our brands. It's time for enlightened brand strategy. Welcome to the Brand Master Flash podcast

What is an enlightened brand strategy? 

Enlightened:

Showing understanding, acting in a positive way, and not following old-fashioned or false beliefs.

Brand. 

Your community. The connectedness they have with your business product or culture.

Strategy

A focused, time-based plan.

In summary

A plan to build a community that drives positive change and growth.

Questions to ask:

• Do you have a deep desire to make the world a better place?
• Do you want to leave this planet a better place than when you found it?
• Do you want to use your time at work to leverage your skills, passion and drive for the greater good?

5 steps to build your brand:

• Unite for a common cause
• Integrate into brand foundations
• Think global start local 
• Make it fun
• Measure for impact 

Why?

• It will unite your team
• It will grow your network
• It will increase your visibility
• It will get more people talking about you
• It will create new opportunities
• It will connect you with customers, team members and followers who have the same passion and values

Working together makes us stronger.

I’m here in service for the ones who want to change the world for the better 

Book recommendation 

• Human Kind, by Rutger Bregman

https://www.waterstones.com/book/humankind/rutger-bregman/9781408898956

Podcast Recommendation

A Bit of Optimism 

Hosted by Simon Sinek

https://podcasts.apple.com/us/podcast/a-bit-of-optimism/id1515385282

Campaign to support 

Surfers Against Sewage

https://www.sas.org.uk/

Surfers Against Sewage is one of the UK’s leading ocean conservation and campaigning charities. It inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife.

Its mission is simple: to Create Ocean Activists Everywhere.

Its vision, Thriving Ocean, Thriving People, is about connecting all humans to the ocean and creating communities of people who want to make real change happen. The charity supports and empowers people to campaign together as the authentic voice of the ocean.

The charity has been at the forefront of campaigning to stop plastic pollution for more than a decade, founding the Plastic Free Communities and Plastic Free Schools movement, and enabling and empowering over 100,000 active beach, river and street clean volunteers annually around the UK.

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Brand Master Flash is Jonny Prest. A brand strategist and director at brand agency Seed. Jonny prides himself on his work ethic, unique approach and sense of humour. He’s passionate about brand strategy, working hard to get into the mindset of his clients and in the shoes of their consumers to find the