243 | How To Identify Your Target Market (Audience Research Process)

Learn How To Identify Your Target Market with this Detailed Audience Research Process.

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By the end of this video, you’ll know how to identify your target audience and target market segmentation with this detailed target market research process.

First, you’ll learn how to uncover your target market demographics and how this audience analysis process paints the foundational picture.

Next, you’ll discover how to uncover your market psychographics to understand their personality.

Then you’ll learn how to create an audience persona (or buyer persona) to bring your audience to life before mapping the customers' journey and defining their challenges and pain points.

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