Today I'm sitting down with Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again". Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers. During our chat, Joey will not only dive into the key concepts of his book, but he also discusses how you can leverage personalization and attention to detail to make every one of your customers feel like they’re the only one. Stay tuned as we uncover the secrets of lifetime customer loyalty. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

In this episode I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental health. His name is John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo. During our frank conversation, John opens up about his family's struggles with mental illness and shares his inspiring journey to change the stigma. This is one heartfelt conversation you will not want to miss! Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor." Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it. During our fun chat, Charlie shares his inspiration for Survivor, the challenges he met and how he overcame them. He also provides invaluable wisdom on brand longevity, strategic branding decisions, and the unparalleled impact of merchandise in cultivating brand loyalty and engagement. Get ready to be inspired and informed by a true branding pioneer! Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters. You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV. What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, one bag of coffee at a time. During our conversation, Ben opens up about his personal struggles with mental health. And he discusses how being on The Bachelor was a life-changing experience in more ways than he ever imagined. This was truly one of my favourite conversations, and I hope you enjoy it as much as I did. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation. With a social media presence exceeding one million followers on Instagram, Luke is not only a top influencer, but he also collaborates with some A-list celebrities including Kevin Hart, Snoop Dogg, and a family you may have heard of called the Kardashians, just to name a few. And it’s his partnerships with these iconic figures that reflect his reputation as one of the most sought-after brand builders in the world today. During our frank conversation, Luke shares his insights, experiences, and triumphs that will empower you to elevate your own brand. Whether you’re like me and your child is a budding entrepreneur, or you’re a budding entrepreneur yourself, this episode is sure to change the way you look at business - and it might even change your thoughts about post secondary education. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

My guest today is Cheryl Hunter - Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also delivered four TED talks and has published two bestselling books. During our conversation, Cheryl shares her brave story about a traumatic experience she endured at the young age of 18. Not only did this horrific event change the trajectory of her life and career - but it has helped her change the lives of everyone who is fortunate enough to work with her. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

My guest today is Jenn Hermann - global expert on Instagram marketing and the genius behind 'Jenn’s Trends'. Jenn is also an author and internationally renowned speaker. With her deep understanding of Instagram, Jenn has become a guiding light for businesses seeking to transform followers into paying customers. Her innovative approach and proven tactics have made her a go-to resource for anyone looking to master the art of social selling on this ever-changing platform. Get ready to gain exclusive insights from Jenn as she unravels the secrets to helping you convert your insta followers into loyal fans and paying customers. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

On this first “official” episode of 2024, I am beyond excited to be sitting down with a true powerhouse! Her name is Maz Farrelly, and she’s one of the brilliant minds behind some of the world’s most popular TV shows - including Dancing With The Stars, The X Factor, and Big Brother, to name a few. With her wealth of experience in producing compelling content, Maz knows better than anyone that standing out is key to becoming a successful brand. And one of the best ways to do that is by being interesting. During our fun conversation, Maz shares some valuable, witty and insightful tips on how to produce a memorable brand. This episode promises to be one you'll soon not forget, and I hope you enjoy it as much as I did. And hopefully you'll learn a few things to help you with your branding. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

This special edition of Branding Matters is dedicated to my beloved mother - Sylvia Engel Goodson - who died suddenly on Sunday, December 17th, 2023. In it, I share my very personal eulogy about who Sylvia was; As an artist. As a writer. As a yogi. As a wizard. As a wife. And as a mother. As a Bubby, and so much more! It's the ultimate brand story about a woman I loved - very much. And I encourage you to stick around til the end, as there's a very special treat you will NOT want to miss! Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

In this episode, I had the privilege of sitting down with someone I'm proud to call my friend. His name is Mark Graham and he's Founder & CEO of commonsku - a software company specifically designed for the promotional products industry. During our fun conversation Mark and I discussed everything from building communities to building connections. Other topics we covered include: The value of story telling How to give people a reason to buy from you When to incorporate a mascot into your branding And so much more! I really enjoyed this conversation and I hope you do too. And hopefully, you’ll learn a few things to help you with your branding. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

In this episode I had the privilege of sitting down with a true BADASS ! Her name is Precious L. Williams, better known as The Killer Pitch Master. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience. Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart. Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding. Here are the highlights from this episode: 11:06 - Precious’ Shark Tank experience 20:23 - How to deliver a good pitch 27:58 - Pitching tips for coaches to grow their brand 31:37 - Common pitching mistakes 33:32 - Pitching tips for introverts 35:02 - The importance of testimonials when building a brand 38:27 - Precious’ badass superpower Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

In this episode I had the privilege of sitting down with the one and only Seth Godin - THE branding guru and renown author of 21 international bestsellers. His books have been translated into 38 languages and include Tribes, Purple Cow (one of my favourites) Linchpin, The Dip and This Is Marketing, just to name a few. His latest book “The Song Of Significance - a new manifesto for teams” is out now. Seth also writes one of the most popular marketing blogs in the world, and two of his Ted Talks are the most popular of all time! During our fun conversation we chat about everything from open hiring to false proxies. I hope you enjoy our conversation (again) as much as I did, and hopefully you learn a few things to help you with your branding. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

Welcome to the first episode of THE BEST OF BRANDING MATTERS! In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands. Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name a few. Some of the topics we covered include: The on-ramps you can build with your brand How to think like a media outlet Where you make the best first impression How to come up on page 1 of Google I hope you enjoy this conversation (again!) as much as I did, and hopefully you'll learn more things to help you build a brand that matters. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

Exciting news! For the entire month of December, I'm thrilled to announce the launch of "The Best of Branding Matters" Get ready to dive back into your favourite episodes every Friday as I drop the crème de la crème of our past shows. Whether you're a loyal listener or it's your very first time tuning in, this is the perfect opportunity to catch these incredible episodes! I won't spill the beans just yet, but let's just say that I’ve carefully curated a selection of unforgettable conversations with industry experts, insightful discussions, and practical tips and tricks to help you build a brand that matters! Make sure to mark your calendars and stay tuned for the first release on Friday, December 8th. Trust me, you won't want to miss out on this lineup! Any guess which episodes made the list? Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels. Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies. During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork. This is truly one of my favourite conversations, and I hope you enjoy it as much as I did. Here are the highlights from this episode: 03:09 - Julie's transition to co-founding Mabel's Labels 06:54 - The five elements for building a successful brand 07:45 - How to uphold your core values when building your brand 09:30 - The business benefits of brand storytelling 13:37 - Why being part of a community is essential 15:14 - The benefits of applying for awards 17:11 - How to deal with imitation companies 22:55 - The importance of delegation and hiring people 31:13 - Julie’s badass superpower Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

On this very special 100th episode of Branding Matters, I’m excited too welcome back my very first guest - David Avrin. David is a renowned keynote speaker, author and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand. This conversation is truly one of my favourites and is particularly relevant if you’re striving to create a strong and impactful brand presence in today's competitive landscape. Get ready to gain valuable strategies and perspectives from David on how to leverage keynote speaking to enhance your brand's visibility and success. Here are the highlights from this episode: 03:44 - How David realised his love for public speaking 08:01 - Why the best speakers are teachers by heart 13:50 - Tips to overcome nerves when public speaking 18:25 - How to connect with your audience when you're on stage 27:01 - Why sharing your story gives you the credibility to offer advice 34:47 - How to differentiate yourself from other speakers 39:58 - Tips for doing virtual presentations 45:00 - David’s badass superpower Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

Today I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities. Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellectual and development disabilities to build their careers while boosting their confidence. Tune in as Paul reveals his motivations for starting Lil E and how it has become a catalyst for positive change in so many lives. This episode is a must-listen for anyone interested in the intersection of branding, social impact, and personal development. Here are the highlights from this episode: 01:13 - The story behind Lil E Coffee Cafe 11:43 - How Paul is building a platform for change 15:30 - The unique customer experience that Lil E offers 22:06 - How merch helps Lil E with creating brand awareness 24:25 - Paul’s badass superpower 25:23 - Paul’s advice to someone starting a business from scratch Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

Are you ready to master the art of delivering a captivating pitch? Today, I'm thrilled to have a conversation with none other than Precious L. Williams, renowned as The Killer Pitch Master. Precious talks about her extensive knowledge of infusing life and personality into her pitching style. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience. Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart. Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding. Here are the highlights from this episode: 11:06 - Precious’ Shark Tank experience 20:23 - How to deliver a good pitch 27:58 - Pitching tips for coaches to grow their brand 31:37 - Common pitching mistakes 33:32 - Pitching tips for introverts 35:02 - The importance of testimonials when building a brand 38:27 - Precious’ badass superpower Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

What is the key to building a brand that truly resonates in the digital age? How do artificial intelligence and branding intersect to create powerful, engaging narratives? Today, I’m excited to chat with Nick Bhavsar, a recognized leader in high-tech branding. His specialty? Leveraging ChatGPT to catapult brands to new heights. With a keen focus on how AI can amplify branding strategies, Nick brings a fresh perspective to the table. In our conversation, he generously shares his insights on how businesses can tap into the capabilities of ChatGPT to craft a compelling brand identity and connect deeply with their audience. If you've ever been curious about the potential of AI in branding, this is the episode for you. Get ready for an insightful conversation that is sure to revolutionize the way you approach brand building. Here are the highlights from this episode: 07:14 - The challenges of creating an emotional connection in the digital world 11:46 - Incorporating empathy when using AI tools like ChatGPT 16:59 - Ways to help create brand voice with ChatGPT 19:33 - How AI will affect creative roles like copywriters and graphic designers 23:50 - ChatGPT prompt suggestions to help generate effective content 28:17 - How to think about positioning in a different way in this type of generative AI world 32:32 - The biggest misconception people have about ChatGPT and AI 34:54 - Nick’s badass superpower This episode is sponsored by: UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse. UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands. Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE. Find out more here: digitalhumans.com/brandingmatters Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com

Ready for a deep dive into the intersection of technology and human emotion? Today, I'm sitting down with the incomparable June Bower, the Talker-in-Chief at TalkShop – a company she founded to help people succeed at work. June isn't your average marketing pro; she honed her skills at Apple during its formative years, sharing an office landscape with none other than Steve Jobs. With an impressive CV featuring names like 3Com, Adobe, and Cisco, she's a Silicon Valley legend. Don't miss our conversation where we journey back to the dawn of the computer age, exploring the blend of innovation and empathy that drives success. June shares her wisdom on leveraging technology for genuine human connection—a lesson you don't want to miss. Trust me, this episode's insights are ones you'll want to revisit, time and time again. Get ready for another valuable episode that'll redefine your approach to branding and technology. Here are the highlights from this episode: 06:29 - What was it like working with Steve Jobs 16:22 - The biggest challenge of startups in positioning their offerings 19:37 - The best way to differentiate yourself from the competition 27:36 - How digital humans help brands 30:00 - Why is it important for employees to master their own personal brands 35:06 - June’s badass superpower This episode is sponsored by: UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse. UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands. Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE. Find out more here: digitalhumans.com/brandingmatters Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. About Me Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results! Need help creating brand awareness? Learn more here BADASS MERCH Let's stay connected! instagram - @Branding_Badass linkedIn - Joelly Goodson website - BrandingMatters.ca email - jgoodson@genumark.com