In part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover: The leadership mindset necessary to sustain your business during a crisis Practical steps for disaster preparedness How to balance realism and safety with a positive outlook For more information on tools, techniques, and resources discussed in this episode, please visit: https:/www.searchprimer.com/ https://www.eofire.com/

Natural disasters could impact your painting business. Are you prepared? In this episode, Michael and Chris discuss preparedness best practices that can help keep your painting company operational, including: How to prevent data loss How to keep working if your office is damaged How to protect your business assets How to maintain financial stability How to communicate with team members and client For more information about the tools, techniques, and resources discussed in this episode, please visit: https://www.searchprimer.com/ https://www.affinitytechpartners.com/

In this episode, Michael and Chris tackle company culture. We'll talk about: How to create a solid company culture and avoid the fluff Creating a Culture Deck Why culture makes a difference in your painting business Describing culture clearly and modeling it in leadership For more information on what we discussed in this episode, visit https://www.searchprimer.com.

In this episode, Michael and Chris discuss blogging tips for painting companies that improve SEO, including: Using products and services in your blogging strategy Generating topic ideas Structuring and format blogs for better SEO results Adding value for customers and potential clients Avoiding common mistakes For more information on what we discussed in this episode, visit https://www.searchprimer.com.

In this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business. We'll talk about: Respect-driven vs. action-oriented marketing Avoiding friction by marketing to humans (on desktop and mobile) How to avoid "burying the lead" so customers stay interested 3 Landing page best practices for engagement and lead generation For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://www.nashpainting.com/ https://www.adavidcreation.com/ Robert Cialdini (Influence), https://tinyurl.com/r2lvtr5

Google is changing how it indexes and ranks websites, and they reward the prepared. In this episode, Michael and Chris discuss: Google's algorithm and the evolution of search advertising How Google algorithm changes—and new priorities like voice search—impact your marketing Why continuing to learn about and try new SEO tactics is a good investment in the future of your business For more information on the tools and resources mentioned in this episode, please visit: https://www.searchprimer.com/ https://search.google.com/search-console/about

In part 3 of our series on increasing website conversions. Michael and Chris discuss how SEO tools and website launch strategy impact website conversion optimization. This episode covers: - How CMS could affect conversions - How to build conversions into your SEO strategy - What to do before and after website launch to get more conversions from the start - Why website security matters for conversions For more information on the tools and techniques in this episode, please visit: https://www.searchprimer.com/ https://www.craftcms.com/ https://developers.google.com/speed/pagespeed/insights/ https://search.google.com/search-console/about

In part 2 of our series on increasing website conversions, we dive into technical standards proven to convert. Michael and Chris discuss: How to better design a website for conversion How to choose a hosting service that helps you convert Simple steps that help more mobile users convert For more information on the tools and techniques discussed in this episode, please visit: https://www.searchrprimer.com/

In this episode, Michael and Chris discuss what conversion websites do well. In part one of our series, we discuss: Why page speed is so important Where to put CTA and other action-oriented tools on your website How live chat can help How to tie content and SEO into your conversion strategy For more information about the tools and techniques discussed in this website, please visit http://www.searchprimer.com/ https://developers.google.com/speed/pagespeed/insights/ http://www.olark.com/

In this episode, Michael, Chris, and Beth discuss content marketing for your painting business: Why do you need a writer to help create content? Are you presenting your content in a way that connects with your target audience? How can an editorial schedule help you set a pace for content production? For more information on the tools and techniques discussed in this episode, please visit http://www.searchprimer.com/.

Google is the king of search engines, but there are other search platforms (like Bing and Yahoo), too. In this episode, Michael, Chris, and David discuss various tools and platforms, and where you should consider investing time, research, and dollars. We cover: Which search engines to optimize for What tools to use How voice search will impact marketing across platforms For more information about the tools and techniques discuss in this episode, please visit: https://www.searchprimer.com/ http://www.adavidcreation.com/

In this episode, Michael, Chris, and David discuss digital marketing: What are the preferred online marketing tools for painters? How does digital marketing help you connect with more qualified leads? How can digital take you from a "hunting" mindset to a "farming" approach with your leads? For more information about the tools and resources discussed in this episode, please visit: https://www.searchprimer.com/ https://www.adavidcreation.com/

Getting "bang for your buck" when hiring a marketing agency is important. But working toward marketing ROI is valuable, too. In this episode, we discuss: - Optimizing for safety and stability - Optimizing for growth - Addressing your needs clearly when talking with your marketing agency or team. For more information about the tools and techniques discussed in this episode, please visit: http://www.searchprimer.com/

You've probably heard "failure is not an option". But does failure have a place in growing your painting business? In this episode, we'll discuss: - Learning from failure - Maintaining the right kind of momentum - Using risk as an asset for growth without being reckless For more information about the tools and techniques discussed in this episode, please visit: http://www.searchprimer.com/

Residential painters and commercial painting companies are asking: are paid leads or generated leads better for your painting business marketing? In this episode, we'll discuss the pros and cons of lead aggregators vs. generating leads through marketing strategy, including: Which channels can generate more leads for your painting business? How and when should you use paid vs. generated leads in order to see results throughout the year? What are the benefits of lead generators? How do you measure success and plan next steps? For more information on the tools and techniques discussed in this website, please visit: https://www.searchprimer.com/ https://www.adavidcreation.com/ http://www.industrialclicks.com

Correct lead attribution is essential for successful marketing for your residential or commercial painting business. In this episode, we discuss: Gathering and understanding your lead sources How you can track leads better by source How to decide which channels to keep (and which to add) Pipeline management tips How to measure lead channel success, and how to use that knowledge to strengthen your marketing For more information about the tools and techniques in this episode, please visit: https://www.searchprimer.com/ https://www.adavidcreation.com/ http://www.thelocustproject.com/

The internet is looking and acting more and more like a smartphone. Is your website working great for mobile users? If so, you'll get more leads faster. If not, your Google rankings will suffer. In this episode, we discuss: Mobile-first and why it's important How Google has changed what mobile-friendly means How to make your website more mobile-friendly Why page speed is so important for rankings and leads For more information about the tools and techniques mentioned in this episode, please visit: https://www.searchprimer.com/ https://developers.google.com/speed/pagespeed/insights/

There are still plenty of offline marketing tactics that can be used to boost your digital marketing efforts by helping build meaningful relationships with potential customers. We'll discuss how to get more qualified referrals through offline techniques like: Door Hangers Professional Organizations Print/Mail Community Involvement/Networking Plus you'll learn how to keep your offline marketing in-step with your digital efforts. For more information about the tools and techniques recommended in this episode, please visit: https://www.searchprimer.com/ https://www.adavidcreation.com/ http://www.proscoutleadgeneration.com/ https://www.bni.com/ http://www.meetup.com/ http://www.calendly.com/

Learn why websites go down— and what you can do to prevent it. In this episode, we discuss how you can manage and minimize risks to your website, and stop losing leads. You'll learn how to protect: Domains Hosting Site Security Content Management And more, plus best practices to keep your site up-to-date and running smoothly across platforms.

In this episode, Michael and Chris interview Nathan Anderson, founder and CEO of Anderson Painting, a successful residential and commercial painting business serving Raleigh, North Carolina. Why Anderson Painting sought out consulting services and how they helped the company reach new heights. What an accountability structure looks like and why it matters. Why creating a business plan is vital to long-term success for a residential painting business or any kind of business. For more information on Anderson Painting, visit: https://www.andersonpaintingnc.com/