Rory Sutherland is a British advertising executive, author, and behavioral economics advocate. He is known for his work in the field of marketing and advertising, particularly for his role as Vice Chairman of Ogilvy UK, one of the world's leading advertising and marketing agencies.

Sutherland is also recognized for his insightful views on consumer behavior, psychology, and the intersection of economics and marketing.
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The Convenience of Tribal Thinking - Rory Sutherland

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What makes you a heretic? Journalist Andrew Gold believes that, in an age of group-think and tribes, we need heretics - those who use unconventional wisdom to speak out against their own groups, from cancelled comedians and radical feminists to cult defectors and vigilantes hunting deviants.

Learn from my guests how to rebel, think differently and resist social contagion. From Triggernometry's Francis Foster and the world's most cancelled man Graham Linehan to ex-Hasidic Jew Julia Haart and gender critical atheist Richard Dawkins. These are the people living with the weight of their own community's disappointment on their shoulders.

The Convenience of Tribal Thinking - Rory Sutherland

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