Rhys Waters on Finding the "Crack in the Market" for New Podcasts

As podcasts become more expansive, they’ve also become so crowded that it’s difficult to get noticed and build a loyal listener base. In such a space, doing something unexpected and radically different is how we attract new listeners. The best practice copycat approach won’t work in podcasting today. 

We have to be able to deliver an experience that makes the audience create a new mental bucket to put us in, and we can only do this by not doing what podcasts are doing. What can we learn from the world of comedy podcasts? What can businesses learn from the narrative style of storytelling and adopt in their marketing? In this episode, I’m joined by podcast producer, co-founder of Podstarter and host of the Unexplainers and Canadian Politics is Boring, Rhys Waters. We talk about where podcasting is now, how it’s changed and where the medium is going.