Tony Guarnaccia on Resiliency, Small Steps & Lessons From Spending $400 Million on Google Ads

When the world is in crisis, people and businesses are in crisis too. The ability to withstand adversity is one of the most important things we need to build into our operations. We do this by taking every path, strategic decision and approach in small steps, leaning into the purpose behind it and taking action. 

Why do the small steps have such a high pay-off? What can both small businesses and enterprise level companies learn about marketing today? In this episode, growth strategist, author and speaker, Tony Guarnaccia talks about how businesses can build their resilience and the marketing lessons they can apply to achieve it.