4.1. Lifecycle Marketing Done Better with Emilia Korczynska – Userpilot’s Head of Marketing
Welcome to the first episode of the fresh O:A sprint! Today, we are joined by Emilia Korczynska - Head of Marketing at Userpilot, a platform that helps businesses grow engagement and gather important data at every stage of the customer journey. Together, we discuss why it's important for marketers not to focus on a single stage of their customers' experience, why user onboarding is crucial for the product's success, and what data you should be on the lookout for when it comes to user journeys.
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You can learn more about the different ways to automate customer journeys in one of our earlier episodes:
3.4. - Customer Journey Done Better with Eric Melchor
2.3. - Loyalty Programs Done Better with Fiona Stevens
1.2. - Customer Onboarding Done Better with Przemek Debka Prondzinski
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