“Your patient’s success depends on the success of your practice.” In this episode you’re going to learn that you have control over your own reputation and therefore the success of your urology practice. Do you love what you do? Do you come into work smiling? If you put this marketing guide into practice, and build your network and rapport, your patients will feel the same!
John Lin MD, is a leader in the field of Urology. After working in entertainment business management with a Beverly Hills financial firm and founding a computer consulting business, he pursued a career in medicine at Saint Louis University School of Medicine where he graduated with a Distinction in Research. He initially practiced in Lake Havasu City and was awarded Physician of the Year in Lake Havasu City in 2004. His expertise has even led him to become an advisor for google health.
[00:01 – 02:50] Leveraging Social Media to Build a Happy Practice
I introduce our guest Dr. John Lin
How Dr. Lin leverages social media and built a network
[02:51 – 11:46] The Success of Your Patients and You
How Dr. Lin started out - exploring options against better judgement
Building a successful practice for successful patients
The reputation process - you have control over the reviews
Resources to help capture reviews
[11:47 – 26:33] Get Known, Create Content
Dr. Lin talks about loving what you do and building on it
Making it easy for patients to engage - remove the friction
Do you need to be a social media marketing expert?
Dr. Lin’s story and experience
Don’t focus on selling but education
Ways to build know, like, and trust
[26:34 – 39:11] The Most Powerful Medical Asset
The value of supporting the people in your community
Major things to avoid and be aware of as a urologist
Dr. Lin provides examples of successful review content curation
Happy leader, happy office, happy patients
[39:12 – 44:08] Closing Segment
Dr. Lin’s advice on creating content
How to connect with Dr. Lin
Links below
Final thoughts
Stay tuned for more. Links available below.
Tweetable Quotes:
“Everyone says to go one way, I like to explore the other options… concentrate on things you REALLY enjoy doing.” - Dr. John Lin
“We value a couple of things, one is money, and two is time. So Anyway you can make it easy for patients to engage with you… that’s what you want to do, and that’s all about removing friction to access your practice.” - Dr. John Lin
“Patients are not going to buy your product or service unless they know you, they like you, and trust you.” - Dr. John Lin
Resources Mentioned:
Rater8
The Thrive Urology Practice Facebook Group
Want to learn more about Dr. Lin? Connect on LinkedIn and Check out https://sunriseurology.com/care-team/your-provider/ and reach out.
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Thanks for listening. Justin & Kelley Knott
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