Agency to Brand Side, Career Leaps in Performance Marketing with Kyle Lawrence (Head of Marketing @ Surely, Cuts Clothing, Commonthread Collective) | Performance Marketing Podcast, DTC, Paid Social

There are important things to know about working for a brand vs. working for an agency. Kyle Lawrence (https://twitter.com/Kyle_R_Lawrence) joins us to discuss his transition from the agency world to the brand side, and how agency media buyers can excel when joining a job on the brand side. Kyle is the Head of Marketing at Surely Non-Alcoholic Wines, former Head of Paid Media at Cuts Clothing, and former Growth Strategist at agency Commonthread Collective. We discuss:

- How Agency Media Buyers can Dominate on the Brand Side

- Why understanding a P&L can help your career big time

- How to pick a brand to work for

- How do you make performance projections?

- Balancing direct response with brand marketing in paid media

- How to launch on a new platform you know nothing about

- Simple multi-channel attribution model

- A marketing psychology concept you can use across all channels

- An efficient script/copy template for any channel

- Ideal team makeup

And more!

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

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Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007