Marketing in Saturated Niches (Simple Tricks to Test Now); Performance Marketing Podcast | Paid Social | E-Commerce | Agency | Media Buying

Every media buyer faces this problem at some point: a client with no unique selling point, competing with literally every store on earth. But there are very simple marketing principles you can apply to escape competition, and appear totally unique despite having a commodity product. In this episode, Eric Philippou and Nick Poole discuss:

- How to make a brand appear unique, even with no unique selling points

- Research for choosing unique audience niche (Reddit, Amazon, AnswerThePublic, Facebook Group, YouTube, Tiktok search)

- Examples of brands doing this and dominating saturated niches

- If 1-2 brands exist in this niche, don't be afraid of competition, be happy that there's proof of concept and out-market them. Better to compete with 1-2 than the entire world.

- How to apply this to your ad creative/copy

- Why big brands cannot compete with this strategy

- Use creative to target a small niche in broader audiences

- Being bold, controversial, or political are ways to stand out quickly

- Advantages of commoditized products

The Performance Marketing Podcast is made to give actionable marketing tips to performance marketers. We only discuss high-impact strategies and processes, based on classic marketing concepts adapted to today's paid social environment. We approach ads the same way David Ogilvy, Eugene Schwartz, or Claude Hopkins would, in the context of paid social, paid search, and performance creative. No gimmicks, no algorithm hacks, just good old-fashioned "making better ads" and real business processes to make your job easier.

We've managed performance marketing for some of the most successful e-commerce brands in the world and consult agencies on improving their marketing & processes.

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Eric Philippou, AKA Captain CAC Sparrow: https://twitter.com/eric_philippou

Andrew Soria, Performance Creative Manager: https://twitter.com/together_001

Akaash Joshi, Head of Growth: https://twitter.com/scaleegod

Nick Poole, Head of Growth: https://www.linkedin.com/in/nicholas-poole-827b62177/

Raj, the Godfather: https://twitter.com/ratnaraj007