Scalable Creative Strategy (Beginner to $50k/day) | Anze Markovic | Performance Marketing Podcast

Anze Markovic is a creative strategist who has built entire creative strategy departments in the most elite performance marketing agencies. Follow him on Twitter: https://twitter.com/anzedetn

Timestamps:

06:02 - How to build a pool of 50+ creators/influencers to work with

07:30 - How to brief creators/influencers for UGC video content

11:20 - The most important (and misunderstood) skill to develop for ad creative

12:15 - How to make powerful hooks that immerse people in your ad

15:50 - Video script templates to test

19:20 - FBAM column setup & AIDA analysis

22:00 - Daily workflow for efficient creative strategists 

26:00 - How to budget for creative production at every business size 

32:25 - Content styles that will always work in advertising

35:00 - King Andrew Soria joins us

36:15 - Making ad creative for massive household name brands

38:04 - Why beginners should learn ad creative over media buying

42:15 - How do you balance rapid creative production and testing with enough data

44:50 - How to iterate on creatives that have good elements

46:38 - When you look at other peoples ads, swipe files, etc., what do you pay attention to in the ad?

49:30 - Weekly team exercise to improve ad creative for clients/brands

52:30 - Ad creative styles you can shoot right now in any room

56:45 - How to get Tiktok/Paid Social video ideas

58:16 - How to market products with no unique selling points, saturated niches

59:36 - Reddit is a goldmine for copy/angle ideas

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