Dolcezza Gelato’s Violeta Edelman On Naivete, Luck & Entrepreneurship
Violeta Edelman’s fascinating journey begins in the Amazon. She was a curious 20-year-old from Buenos Aires looking for the answers to life and searching for a soulmate at, of all places, an ayahuasca conference. She found her soulmate, wound up in Washington, D.C., and launched a gelato business with lots of enthusiasm but zero experience. There were lots of tears, expensive mistakes, and a contractor who ran off with their money, but they found a passionate audience for Dolcezza Gelato and things eventually turned around. Today, there are six Dolcezza locations in D.C., and their pints of gelato can be found in more than 3,000 grocery stores nationwide.
Violeta stopped by our studio to chat with host Kerry Diamond about her unlikely path to entrepreneurship. She shares her story and some advice, and encourages everyone to trust themselves and never stop learning and growing.
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