#75 What is demand generation with Kaylee Edmondson / Chili Piper
In this Sales & Marketing Talk Show I interview the Director of Demand Generation from Chili Piper about what Demand Generation is and how to do that. We cover the following topics in our discussion:
✔️ Demand Generation in 60 seconds by Kaylee
✔️ What is the difference between Demand generation and lead generation?
✔️ Demand generation in action
✔️ What is your brand's role in demand generation?
✔️ Ideal customer profile as part of demand generation
✔️ Content as part of demand generation
✔️ Stop gating your content!
✔️ How to choose your acquisition channels?
✔️ Outbound vs Inbound demand generation
✔️ Technologies as part of demand generation
✔️ Lead scoring is broken!
✔️ What is the best way to measure your demand generation success?
✔️ My previous guest question to Kaylee: From all the demand generation tactics you use what provides the quickest results with spending the least amount of money.
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