#77 Why you win or lose your sales cases with Cian Mcloughlin
In this Sales & Marketing Talk Show we discuss with Cian Mcloughlin why you win or lose your sales cases. We discuss about the following topics:
✔️ Cian’s sales career in short and why you got interested in analysing winning & losing
✔️ If I go and ask 10 sales leaders why they win or lose cases, can they answer the question?
✔️ Can you just ask the customer why you win/lose this case or is there a better way?
✔️ Should the salesperson figuring this one out or should the sales leader or someone else be helping?
✔️ When you learn why you win, how to scale that one to action?
✔️ When you learn why you lose, how to change that?
✔️ My previous guest Kaylee Edmondson’s question to Cian: What is your biggest public mistake?
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