FIT | Wide the Brand: Great clothes for confident men in extended sizes
“Inclusive sizing is one of the biggest trends in retail” reporters proclaimed in 2022. Hmm. We had questions. Why is this a ‘trend’? Like really which part. And why do conversations typically start and stop at womenswear? We scoured, and there aren’t many brands solving for the male figure. This episode with Mahrzad Lari, co-founder of Quebec-based, Wide the Brand starts to unpack why. Meet Mahrzad with us and find out how his brand is distinctly positioned to offer wide men a highly considered, curated aesthetic line of clothes in extended mens sizes.
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.
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