MATERIALS | BEEN London: One of the most innovative fashion companies in the world
Dubbed 'One of the most innovative fashion companies in the world' by British VOGUE, BEEN London’s founder Genia Mineeva is on a mission to shift perspectives on waste. Hear about why she forwent VC funding and built BEEN off of community investment, and focused on scaling a brand where waste isn’t a taboo topic - it’s the focus.
IG: @themajoritygroup
Text “BEENLondon” to (833) 495-4773 for a visual guide
PS. The documentary that changed Genia’s mission in life is called Hugh’s War on Waste - and the newsletter she recommends reading is from @materialdistrict on IG.
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