447: Kelly Lawson - Mastering Product Photography: Understanding The Product and Audience

In Today's Episode of the podcast I chat with product photographer Kelly Lawson about her journey from healthcare to photography, navigating the struggles of being a beginner, and unlocking the potential of photography to revolutionize her career and creative passions. We cover practical approaches for securing your first client, marketing, pricing, and understanding the psychology of photography.

The Big Ideas

• Unlocking Your First Client: Begin by showcasing your product photography, tag companies in your work, or offer free shoots for photo credits to secure your first client
• Business Savvy: Develop a diverse portfolio for product, lifestyle, and commercial photography. Choose pricing that covers expenses and leaves profit.
• Mastering Light and Angles: Understand and control light, use natural light, and optimize positioning to flatter the product in photography.
• Target Audience and Emotions: Focus on appealing to the target demographic in commercial photography and convey emotions and perspectives in product photos using camera angles.

Resources:
Follow Kelly on Instagram - https://www.instagram.com/kellyslawson/
Check out Kelly's Website - https://kellylawson.ca/

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• Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group
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Thanks for listening & keep shooting!