February CRE Brokerage Business Review with Logan Freeman

Key Takeaways:

Commercial real estate transactions seem to be picking up based on the data Logan and Tyler presented from their brokerages. Pipeline values and number of deals are increasing.

It's important for brokerages to track key performance indicators and visualize data to understand where opportunities exist to improve. This helps brokerages be more strategic.

Developing an ideal customer profile helps brokerages understand who to target and how to craft their messaging. It also acts as a screening tool for opportunities.

Communication and sharing data visually with the team is important for motivation, accountability and understanding the brokerage's progress and goals.

Utilizing tools like CRMs, dashboards and email marketing can help brokerages improve processes and track leads better.