A lot was covered during this year’s Adobe Summit, such as: Adobe Firefly Custom Models - Allows design teams to train models so organizations can create fresh on-brand content. Adobe Firefly Services - Allows teams to generate, process, and assemble thousands of on-brand assets in minutes. Adobe GenStudio - This technology enables marketing teams to accelerate the planning, creation, distribution, activation, and measurement of on-brand content. AI Assistant - This can be used to help teams create lists and build journeys. B2B Customer Journeys - B2B marketing teams can use this to manage their accounts to better coordinate with sales and other revenue team members. This month on The Funnel, hear from Blue Acorn iCi’s Gary Howell on Adobe Summit’s biggest takeaways. Listeners will learn: -The overarching themes of Adobe Summit -How organizations can take their learnings and turn them into action -Sessions and keynotes that made an impact on attendees Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Gary Howell: https://www.linkedin.com/in/garydavidhowell/

Hear from Blue Acorn iCi experts about their most impactful moments during Adobe Summit 2024.

Many businesses are making decisions based on data that isn’t real. It is reported that around 20% of website traffic is generated by bots. This month on The Funnel, hear from Blue Acorn iCi’s Jim Gordon on how bots are impacting marketing budgets and what organizations should do to arm themselves with the most reliable data. Listeners will learn: -The marketing impacts of bots on advertising budgets -How to approach detecting bots -If there is a healthy website percentage that contains bots Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Jim Gordon on LinkedIn: https://www.linkedin.com/in/jimalytics/ Check out the Jimalytics blog: https://jimalytics.com/

Adobe’s Edge Delivery Services is a composable set of services that allows for a high degree of flexibility in authoring content on a website. It takes only a few seconds to go from editing to seeing the content live online. Recently, Blue Acorn iCi migrated its website from WordPress to Edge Delivery Services because of the many pain points the marketing team faced when publishing content. The new Blue Acorn iCi website features a new look, a robust content authoring experience, and a user experience that prioritizes speed. Today, we’ll uncover how businesses can optimize website performance and re-imagine their content authoring processes with Adobe’s Edge Delivery Services. Our guests, Emily Wilhoit and Tyler Craft join The Funnel to discuss this technology and how Blue Acorn iCi benefits from it. Listeners will learn: -Why Blue Acorn iCi chose to migrate from WordPress to Edge Delivery. -The benefits of this technology from both a developer and marketing perspective. -The recent results Blue Acorn iCi has seen as a direct result of the website launch. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Emily Wilhoit on LinkedIn: https://www.linkedin.com/in/emilyallenderwilhoit/ Follow Tyler Craft on LinkedIn: https://www.linkedin.com/in/tyler-craft-68121566/

In today’s digital world, customers expect a certain level of personalized experiences when interacting with brands. This month, hear from Adam DiTomasso on how businesses can start implementing hyper personalized experiences with customer data platforms (CDPs) and the benefits in doing so. Listeners will learn: 1. How businesses can start to create personalized experiences. 2. More about what hyper personalization is. 3. What a CDP is and how organizations can take advantage of this technology. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Adam DiTomasso on LinkedIn: https://www.linkedin.com/in/adamditomasso/ Listen to Adam’s podcast, DemoJockeys: https://demojockeys.com/

To deliver the right solutions for customers, businesses need the right data and AI tools to track customer preferences and improve continuously. Technology such as ChatGPT has paved the way for companies to start experimenting with generative AI, but what are the negative impacts associated with this adoption, and do customers want to interact with something like an AI chatbot? This month, Anoop Kumar, AVP, Senior Principal Technology Architect, Digital Experience at Infosys, joins the show to talk about the power of emerging AI technology. Listeners will learn: How customers can brace for these technological changes. The security precautions to beware of. The impact AI technology will have on businesses in the coming years. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Anoop Kumar on LinkedIn and Twitter: https://www.linkedin.com/in/anoop-kumar-p-0390146a/ https://twitter.com/anoopkumar_p

Did you know that the more companies adopt digital commerce capabilities, the better they perform? Infosys found that a 10% increase in adoption correlates with a 3% increase in performance on customer, financial, and strategic outcomes. When organizations invest in automation and artificial intelligence (AI), they can improve overall performance by 1%. Prabha joins The Funnel to talk more about how companies can start implementing hyper immersive and automated experiences to increase performance. Listeners will learn: The positives and negatives associated with adding these experiences Which hyper immersive experiences already exist in the commerce space How leaders can incorporate these experiences into their business Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Prabha on LinkedIn: https://www.linkedin.com/in/Prabha Senthil/

When organizations streamline internal processes and improve their content supply chain, they can ensure the right content reaches the right audience at the right time while maximizing impact and business value. Adobe’s Matthew Purdon, Sr. Product Director leading Adobe's Content Supply Chain, joins The Funnel to talk about personalizing content at scale with a content supply chain. Listeners will learn: -The impact an optimized content supply chain has on a business. -The biggest hurdles organizations face when rethinking their content process. -How teams with limited resources can start to streamline their content supply chain. To learn more about content supply chains, visit contentsupplychain.com. Follow Matthew Purdon on LinkedIn at https://www.linkedin.com/in/matthewpurdon/ Follow Blue Acorn iCi on LinkedIn at https://www.linkedin.com/company/blue-acorn-ici/

The term data quality refers to the credibility of data and how an organization trusts recommendations and insights from that data source. Jeremy Linhardt explains how to monitor and measure data quality in this episode of The Funnel: A Digital Experience Podcast. About Jeremy Linhardt: Jeremy is a marketing technology consultant with Blue Acorn iCi’s Customer Intelligence Department. With over 20 years of experience, he helps marketing organizations gain insights from user behaviors. For the last 15 years, Jeremy has primarily focused on the industry-leading clickstream analytics tool, Adobe Analytics. Listeners will learn: 1. What causes data quality to degrade. 2. Initial steps to take to improve data quality. 3. Blue Acorn iCi’s data-driven approach to monitoring and measuring data quality. Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/ Follow Jeremy on LinkedIn: https://www.linkedin.com/in/jeremy-linhardt-2112372/

Did you know that according to Invesp Consulting it costs up to 5 times more to acquire a new customer than it costs to retain one? While brands spend millions of dollars on commerce sites, close to 98% of consumer visits do not end in a transaction. On this episode of The Funnel: A Digital Experience Podcast, guest Aimee Sutton uncovers Canopy Commerce Services and the impact it has on customer experiences. About Aimee Sutton: Aimee Sutton is Head of Commerce Services at Blue Acorn iCi. She leads Blue Acorn iCi’s full-service department, which supports the customer journey from end-to-end through services like call center and commerce operations. She has 8 years of experience working at Blue Acorn iCi, primarily focused on the client experience and end-to-end commerce capabilities. Listeners will learn: 1. Why it’s important for leaders to evaluate their tech stack and vendor/agency ecosystem. 2. How a major media company used Canopy Commerce Services to grow revenue and increase customer satisfaction. 3. How smaller teams can take advantage of these services for long-term growth. Follow Blue Acorn iCi on LinkedIn: https://www.linkedin.com/company/blue-acorn-ici/ Follow Aimee Sutton on LinkedIn: https://www.linkedin.com/in/aimeesutton10/

What do organizations miss if they don’t have a delivery team? How are delivery teams instrumental to an organization? During this episode, Divya Kandikatti joins the show to speak more about delivery management and how she engages with potential clients on their transformation journey while helping them make the right decisions. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Divya Kandikatti: https://www.linkedin.com/in/divya-kandikatti/

Adobe Summit 2023 was back in person this year. Attendees explored topics such as content supply chain, generative AI, personalization at scale, product experience, and so much more! If you couldn’t attend the event and want the inside scoop on all things Summit, this episode is for you. Emily Wilhoit, Chief Marketing Officer at Blue Acorn iCi, joins us to discuss the event’s themes, takeaways, and learnings. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Guest: Emily Wilhoit: https://www.linkedin.com/in/emilyallenderwilhoit/

Web accessibility refers to the practice of making websites usable and accessible to everyone, including individuals with disabilities. By ensuring your website is accessible to everyone, you not only make it usable for individuals with disabilities but also improve the overall user experience for anyone who visits your website. This month Sean Whelan, Accessibility Manager at Blue Acorn iCi, joins us to discuss accessibility guidelines, top accessibility issues overlooked, and how businesses can improve user experiences. Need help optimizing your website's accessibility or unsure where to start? The Blue Acorn iCi team is here to help with your accessibility needs. Follow Blue Acorn iCi: https://www.linkedin.com/company/blue-acorn-ici/ Follow Sean Whelan: https://www.linkedin.com/in/sean-whelan-accessibility/

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.

Adrian Luna from Webscale and Lindsey Murray and Rick Buczynski from Blue Acorn iCi discuss the why, what, and how of peak traffic preparedness for your website infrastructure, customer experience, and marketing initiatives.

In this interview, Brian Coleman, SEO Specialist at Blue Acorn iCi, discusses how brands can prep their SEO for 2022. He covers: Changes to Google, including Google Core Web Vitals The role of user intent in SEO How SEO aligns with the overall marketing strategy How SEO affects the user experience What outdated SEO tactics brands no longer need to include in their strategy

Navin Kumar, Principal Consultant, Digital Marketing at Infosys, shares what business value customer data platforms (CDPs) provide: What business challenges customer data platforms (CDPs) solve How a CDP can enhance the customer experience How to choose and implement a CDP solution

In this episode of The Funnel, we interview Erica Rooney, VP of Employee Experience at Blue Acorn iCi. We cover how to keep employees engaged while working from home, what the return to work could look like post-pandemic, and tips for enhancing the employee experience.

Customer service representatives have gone from strictly problem solvers to personal shoppers and sales drivers. We interviewed Rachel Fefer, Director of Enterprise Partnerships at Gorgias, for the latest trends shaping customer service, top customer service frustrations, and what a brand can do this month to start enhancing the customer service experience.

Chris Guerra, Co-CEO at Blue Acorn iCi, discusses the pros and cons of accepting cryptocurrency to help brands and retailers decide if it's right for their online store.