Is Clubhouse the Next Big Thing for Creators?
The early adopters have joined Clubhouse. Relatively new to the social space, Clubhouse is an app for real-time audio conversations focused on a specific topic. Far from a conference call, Clubhouse is an innovative way for people to connect at a time where connection feels tougher than ever. And it’s a great space for creators to grow. But is Clubhouse the right place for you to grow your audience?
In this episode, Charli, Haley, and Miguel are joined by former host and COO of Convertkit Barrett Brooks, to discuss opportunities on the app, potential limitations, tricks for quick growth, and whether or not you can win at Clubhouse while owning your relationship with that new audience.
“If you can do a good topic with a structured outline, a representative panel that isn’t all white dudes, and a focused moderation where you’re facilitating the conversation (not just letting it happen to you) — if that’s a skill set that you have, I think you must be on Clubhouse right now.” ~@BarrettABrooks
Main takeaways
- You have the opportunity to grow your audience faster on Clubhouse than any other platform because the platform notifies everyone about everything.
- To succeed on Clubhouse, you have to be a good speaker, quick on your feet, and a decent moderator.
- Schedule your events to meet your audience when it’s convenient for them.
- Take advantage of the app’s seemingly endless character limit and write compelling bios.
- While challenging, the spontaneity of this app also lends itself to growth. There are various audience waves throughout the day meaning you have the potential to reach followers you wouldn’t be able to otherwise.
- Users search by topic rather than by creator, so you don’t need a large following elsewhere to gain a following on Clubhouse.
Connect with our hosts
Links
- Watch The Future Belongs to Creators on YouTube
- Clubhouse
- a16z
- Cultural Leadership Fund
- Felicia Horowitz
- Kat Cole
- Jasmine Fox
- ConvertKit Grow Your Audience Challenge
- United By Blue
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