Building A Hair Care Empire With Just $32 ft. Gwen Jimmere, Founder of Naturalicious

Today, I’m chatting with Gwen Jimmere. Gwen is a natural hair guru and CEO/Founder of Naturalicious. The idea to launch a natural hair brand came to Gwen in 2013. That year, she was dealing with being laid off, a divorce, and caring for her 1-year-old son. At the time, she had $32 to her name and had to think critically about what to do to generate income. That’s when she decided to turn her hobby of creating all-natural hair care products into a business. Gwen’s resilience has propelled Naturalicious to incredible success—the brand is sold in major retail stores like Whole Foods, Sally Beauty and Ulta Beauty. She’s also made history as the first African American woman to hold a patent for a natural hair product. Gwen has also grown her Detroit-based team from 1 to 13, expanded into skincare and supplements, and written a book.

During the episode, Gwen and I chatted about her journey and the lessons she’s learned along the way. Press play to hear from Gwen and I hope you enjoy the episode!

Let me know your thoughts on the episode! Tag me on Instagram @thehuereport or email me at hello@thehuereport.com
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Thank you so much for listening, beautiful people!