#66 - How to Build the Perfect Shopping Cart Abandonment Campaign

In this episode of The Marketing Slice, we discuss how to build the perfect shopping cart abandonment campaign.

Online shopping has been growing year-on-year for the past decade. We now spend more time online than ever before. Electronic devices are such a normalised, almost essential, part of our lives now that many of us are actually more comfortable shopping digitally.

Whilst it’s been proven that online shopping continues to grow, not all shoppers complete their purchases. Some buyers add numerous items to their digital bags and then simply leave, without so much as a goodbye. That’s the phenomenon that we call shopping cart abandonment.

What is shopping cart abandonment?

Shopping cart abandonment is when a website visitor, i.e. a potential customer, adds items to their shopping cart, begins the check-out process and leaves without actually making a purchase. Cart abandonment is one of the key issues fought by digital e-commerce marketers today and is one of the biggest contributors to lost sales in the e-commerce industry.

In this podcast, we discuss 5 of the main reasons why shoppers abandon their carts, teach you 7 ways to combat shopping cart abandonment and offer 3 things you need to action right now to improve customer experience.

You can read this episode in full, along with helpful graphics and other great resources over on our website.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!