Finding The Edge of Social Psychology & Marketing w/ Kevin Payne Ph.D
Social Psychologist & Author, Dr. Kevin Payne is back on the podcast to break down why brands are so bullish on offering user experiences and how the pandemic has increased the gaps between how audiences perceive their world.
We talk about marketers finding and riding the "Edge" between familiarity & novelty, why "safety" in brand messaging gets tricky when you are trying to motivate behavior and the 5 emotions that any content creator must achieve to create value for their audience.
We also discuss Dr. Payne's new book, releasing Feb 7, "Your Life Lived Well" as we dig into his personal journey of writing a book about living with a chronic disease & how he was able to emotionally connect readers to the scientific data in his book through taking his own advice.
You can get the first 100 pages of Dr. Payne's book for free by visiting his websitehttps://yourlifelivedwell.co/
More ways to find Kevin Payne Ph.D on the interwebs:
https://www.linkedin.com/in/drkjpayne/
https://twitter.com/drkjpayne
Connect with Joe Cox, The Pop-Marketer here:
Connect w/ The Pop-Marketer:
https://qrco.de/bcI85K
We talk about marketers finding and riding the "Edge" between familiarity & novelty, why "safety" in brand messaging gets tricky when you are trying to motivate behavior and the 5 emotions that any content creator must achieve to create value for their audience.
We also discuss Dr. Payne's new book, releasing Feb 7, "Your Life Lived Well" as we dig into his personal journey of writing a book about living with a chronic disease & how he was able to emotionally connect readers to the scientific data in his book through taking his own advice.
You can get the first 100 pages of Dr. Payne's book for free by visiting his websitehttps://yourlifelivedwell.co/
More ways to find Kevin Payne Ph.D on the interwebs:
https://www.linkedin.com/in/drkjpayne/
https://twitter.com/drkjpayne
Connect with Joe Cox, The Pop-Marketer here:
Connect w/ The Pop-Marketer:
https://qrco.de/bcI85K
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