Welcome to the Real Concrete Coating Talk Podcast! Our special guest, Chuck Thokey, will explore the world of sales strategies for concrete coating projects. He brings decades of experience in high-performance sales training, making him a giant in the home improvement industry. Chuck's journey from owning a floor coating business to coaching thousands of organizations across North America gives him a unique perspective on what it takes to succeed in sales. In this episode, we'll explore the keys to selling at a higher close rate, mastering mindset, navigating seasonality, and uncovering various approaches to sealing the deal on garage floors and concrete coating projects. As Chuck shares his insights, you'll discover the importance of slowing down your pitch, asking the right questions, and building trust with potential clients. We'll also delve into the difference between being an order taker versus an actual sales professional and why understanding the nuances of human psychology is essential for success in this industry. So whether you're a seasoned sales rep or a concrete coating entrepreneur looking to elevate your sales game, buckle up for a conversation packed with practical tips, real-world examples, and actionable strategies to take your sales to new heights. Get ready to transform your approach to selling concrete coatings with Chuck Toki on the Real Concrete Coating Talk Podcast! Learn more about Chuck’s amazing sales training here: https://topreptraining.com Learn more about us here: https://floorcoatingmarketers.com Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

Join us on the latest episode of Real Concrete Coating TalkPod, where we delve into the fascinating entrepreneurial journey of Josh Latimer, a speaker whose story resonates with many in the business world. With insights from his mentor, Latimer’s narrative inspires all entrepreneurs and emphasizes the unity within our community. Latimer enlightens listeners on diverse marketing perspectives through his acclaimed podcast, War Plan. He advocates that every facet of life involves marketing, from parenting to personal branding. He underscores the significance of consistency in marketing strategies, stressing the importance of choreography and attention to detail. The episode further explores common entrepreneurial challenges, such as combating boredom and negative money mindsets, with self-sabotage identified as a prevalent issue. Latimer highlights the internal battle within one's mindset, particularly among rebellious entrepreneur personalities, often characterized by ADD traits or being slightly on the spectrum. In closing, the episode reiterates the crucial role of mindset and strategic marketing in achieving entrepreneurial success. By embracing the redundancy of marketing and refining choreography skills, entrepreneurs can transcend failure and realize their ambitions. Tune in to Real Concrete Coating TalkPod and embark on a transformative journey toward entrepreneurial excellence. Learn more about us here: https://floorcoatingmarketers.com Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

Join us on the latest episode of Real Concrete Coating Talk Pod as we delve into the inspiring journey of Matt Budahn, the visionary owner of Bay Custom. In this captivating episode, Budahn shares his remarkable transition from a 16-year career in an entirely different field to becoming a pioneering force in the concrete coating industry. Throughout the episode, Budahn unveils the five pillars underpinning his recipe for success. Learn firsthand about the crucial significance of finding and nurturing talent, ensuring the right people occupy the correct positions within the company. Budahn shares insights into leveraging cutting-edge AI-generated tools like HireBus to meticulously evaluate employee performance, further cementing Bay Customs's competitive edge. Tune in as Budahn recounts the inception of Bay Custom in January 2020, a journey that was not without its share of challenges. His unwavering passion for festive lighting installations was the spark, but his entrepreneurial spirit propelled him to establish his business swiftly. Initially operating on the side for over a year, Boudin's dedication and hard work led him to embrace full-time ownership in February 2021. Budahn’s remarkable journey epitomizes the profound impact of cultivating a stellar team and establishing a solid organizational framework. Join us as we uncover the invaluable lessons and strategies that have propelled Bay Custom to unparalleled heights, inspiring entrepreneurs and enthusiasts to chase their dreams relentlessly. Learn more about Bay Custom: https://bay-custom.com/ Learn more about us here: https://floorcoatingmarketers.com Join our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

In this episode of "The Real Concrete Coating TalkPod," our host, Rudy Hettrick, warmly welcomes the esteemed Tanner Mullen, a leading figure in the concrete coating industry. Tanner shares insightful experiences that have been buzzing across online forums, capturing Rudy's keen interest in exploring the wealth of information Tanner brings to the table. Rudy spotlights Tanner's remarkable impact on the industry, particularly within a thriving Facebook group for painting contractors. As the engaging conversation unfolds, Tanner expresses gratitude for Rudy's genuine interest in their product, acknowledging its value for marketers and contractors. Rudy underscores Tanner's pivotal role in community service and addresses the surging demand for knowledge and tools in the expansive field of concrete coating. Tanner, a seasoned painting contractor with an extensive Facebook group, sheds light on the challenges faced by newcomers entering the concrete coating industry without a robust grasp of business operations. Rudy and Tanner delve into the critical need for effective tools, systems, and marketing strategies to navigate the intricate landscape of running a successful concrete coating business. Tune in to unravel invaluable insights and practical advice from the dynamic duo of Rudy and Tanner. This episode promises to illuminate essential tools, systems, and strategies, offering a beacon for contractors to thrive in the ever-evolving world of concrete coating. http://floorcoatingmarketers.com/dripjobsLearn more about us here: floorcoatingmarketers.comJoin our free Facebook Group exclusively for concrete coating contractors: https://www.facebook.com/groups/concrete.coating.marketing/

Join us in this episode of "The Real Concrete Coating TalkPod" as the host welcomes a special guest, an owner-operator in the trades industry, who shares a compelling entrepreneurial journey inspired by his father's window cleaning business. Overcoming challenges and taking responsibility for his family, the guest started with a $60,000/year business he took over from his dad and grew it to over 70 employees with 27 service vehicles. We explore fears hindering entrepreneurs from scaling their businesses and the pivotal moments that drive change. Discover practical tips for transitioning from a hands-on role to a managerial position, empowering your team, and achieving work-life balance. Whether on the tools or aiming to scale your business, this episode provides encouraging lessons for success in the trades industry. Brandon delves into the art of effective training and delegation in a business setting, emphasizing the importance of creating training materials, such as videos, to streamline the onboarding process. Practical tips on building a training library and investing time in empowering employees are shared, offering valuable insights for businesses in any service-oriented industry. Brandon Vaughn, founder of Conquer and Wise Coatings, shares his journey from growing a home service business to franchising and launching a new project. This episode explores mindset in business growth, the importance of delegation, and practical hiring strategies. Brandon introduces Wise Coatings and his latest project, Hire Bus, offering innovative solutions for home service businesses facing hiring challenges. Discover the secrets of business success and gain inspiration from these insightful episodes. Tune in to learn about effective hiring strategies, team optimization, and practical tips for conquering entrepreneurial challenges. Free HireBus Assessment, go here: https://HireBus.com/free Learn more about Brandon's franchise company at https://wisecoatings.com Learn more about us here: https://floorcoatingmarketers.com Join our free Facebook Group exclusively for concrete coating contractors:https://www.facebook.com/groups/concrete.coating.marketing/

In this episode, we are joined by a highly esteemed guest, renowned in the digital marketing space and known for his expertise in the service industry. Our guest has made significant contributions in helping business owners gain a better understanding of SEO and holding their agencies accountable. Our guest, Dennis, brings a unique perspective to the conversation as a search engine engineer with a rich background in building analytics systems at prominent companies like Yahoo. He shares valuable insights on protecting search engines from manipulation and developing innovative techniques to combat spam. With a passion for coaching agencies and promoting ethical SEO practices, our guest sheds light on the significance of conducting SEO audits and implementing best practices for long-term success. Join us as we embark on a knowledge-sharing journey that promises to educate, inspire, and bring clarity to newcomers and industry veterans alike. If you’d like to reach out to Dennis Yu for more information, you can check his website. by clicking this link: https://dennisyu.com/ For more Dennis Yu: https://blitzmetrics.com/dad https://blitzmetrics.com/cec https://blitzmetrics.com/cep If you’re a concrete coating business owner and would like to join our exclusive private Facebook Group where you can get tons of free marketing strategies, you can join us here: ⁠https://www.facebook.com/groups/concrete.coating.marketing⁠ For more information to Rudy Hettrick: Facebook - https://www.facebook.com/rudy.hettrick Instagram - https://www.instagram.com/hettrickrudy/

We already know there’s been a huge uptick in spammers and scammers over the past five years. I have noticed even more within the past two years. While this has been happening for decades, techies, hackers, spammers, and scammers who like to fool people into giving them money by using A2P technology (app to consumer calls and texts - think VOIP) has ruined it for the rest of us. Now the carriers will block all calls and texts from numbers not registered with various platforms like Twilio, Phone Wagon, Call Rail, Vonnage, etc. This has been pushed by the FTC and other government agencies, so… If you don’t take this seriously, you will be left wondering what’s going on and how to fix it because starting Aug 31, 2023, your number will be completely blocked to the consumer if it’s not registered. Join us in this amazing episode where Amber Jones from Empowered HomePros will unpack our current situation in North America and how phone providers and carriers have started issuing price increases and filtering out spam messages and calls for consumers. If you’d like to reach out to Amber for more information, you can join her Facebook Group called Protect My Phone Number or by clicking this link https://www.facebook.com/groups/protectmyphonerep/ For the website, you can go to: https://ProtectMyPhoneRep.com If you’re a concrete coating business owner and would like to join our exclusive private Facebook Group where you can get tons of free marketing strategies, you can join us here: https://www.facebook.com/groups/concrete.coating.marketing

If you're struggling with low close rates and/or people not answering the phone... It could be that your competitors are taking the business faster than you can get to them. It could be that the prospects are getting more quotes before you even made the on-site appointment. It could be that you have to discount your services to compete. If this sound familiar then listen to this episode. I will unpack 2 ways to help you fix those problems. If you follow this process, you will close more jobs. Guaranteed. Join our private Facebook group for concrete coating companies so you can steal the marketing strategies your competitors are using: https://www.facebook.com/groups/concrete.coating.marketing

From living on the streets to owning 2 service businesses with combined revenue of $1m/yr in less than 4 years, Ryan Murphy and I discuss strategies around branding and answering the phone and how important presentation is.   Ryan launched his coating business only 6 mths ago and is already at $300k for the year. Listen to Ryan's story for inspiration. You can also check out his coating business here: https://myroyalcoatings.com/ Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: https://www.facebook.com/groups/concrete.coating.marketing

Wondering how to 10X your revenue just like Denver Metro Sealing within a year?  Join our private Facebook group exclusively for concrete coating contractors, where you can steal all the marketing strategies your competitors are using. https://www.facebook.com/groups/concrete.coating.marketing

In this client interview, you will hear German Ortega, owner of Proline Coatings, share how he went from $5k a month to $30k a month with us (Floor Coating Marketers) in 6 months! German has been with us for about 8 months now and it has always been a pleasure working with him! For more updates on marketing content for concrete coating contractors, subscribe to our channel.    Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

In this Podcast: Concrete Coating Sales Call Audit Series - Episode # 4, you're going to hear me go through one of the close-to-perfection sales calls by one of my clients. You want to engage the lead and get them excited about what you have to offer, but you don't want to come across as pushy or sales-y. Most of the time, leads are approached in one of two ways: by being sold to or by being asked for their contact information so that someone can follow up with them later. Neither of these methods results in a sale. Watch this video to find out how you can convert a lead into a client by asking them questions, answering their answers THE RIGHT WAY, and motivating them to come to the point of booking an appointment with you, on the first call. Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

In this Podcast: Concrete Coating Sales Call Audit Series - Episode # 3, you're going to hear me give a live demonstration of what not to do, ever, if you own a concrete coating business! Letting your calls go to voicemail is like setting yourself up for failure because guess what, the customer is not going to wait around for you to call back, they will move on to your competitors.  All your marketing efforts and investments will give you a return only when you are putting an active effort into the sales side of your business.  In this podcast, I talk about how you can manage these customer calls (even if you don't have the time). If you're a concrete coating contractor and you're struggling with closing leads into the concrete coating or epoxy floor projects, then you need to listen to this podcast.   Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

In my latest episode of The Sales Call Audit Series, I talk about taking control of the SALE. This podcast is a perfect example of a call where you're not in control of the SALE. When your customers do all the probing and you are just responding for the sake of responding, know that the ball is not in your court. The key to solving a customer's problem is listening. It may seem like the best way of providing them with an answer, but if you really take your time and let me help out by asking open-ended questions then we'll find just what they need at no cost! Do you struggle with closing leads? If so then watch this video.  For more updates on the Concrete Coating Sales Call Audit Series, subscribe to our channel. Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

In my latest podcast series The Sales Call Audit Series, I will share with concrete coating businesses: how to handle sales objections. I listen to my clients' sales calls to ensure they're running smoothly and that my clients understand WHAT their leads are trying to tell them. In this first episode, I have targeted how you can turn those sales objections into closed deals - so you can finally start making the money you deserve. Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

I had the pleasure of talking with Trevor during our monthly kick-off meeting, where we go over results for the month.  We ended up having a great discussion about mindset and the fears many concrete coating contractors, or any service business owner, have when it comes to growing their business and reinvesting money to grow it.  You can't grow your business unless you're willing to sacrifice this newly earned income to invest back into your company.  Let's listen to what Trevor from WOW My Garage has to say.  He owns multiple businesses and a concrete coating company with multiple locations.  It might be worth your time to check this one out. Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

- How to get ranked for your most profitable concrete coating keywords? Hint: You need to think beyond just "concrete coating."  - How to build authority so that the pages on your website rank  - How to create relevant links that will move the needle in the Google search listings  - Why having duplicate content on your city pages could be killing your rankings How to communicate your "true service area" to Google automatically  - What are the most important online directories you should be listed in?  - How to get rid of bad links that could be holding your company back  - What are the most important concrete coating keywords that I should be targeting?  - Can I still use fake addresses or UPS addresses on Google Maps to rank?  -What are the most important online review sites? ....and much, MUCH More! Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

If you're running a website, it's essential to make sure you're doing everything you can to optimize it for conversions.  Learn how to optimize your website for maximum conversions! In this video, you'll learn the basics of conversion optimization, including how to test and measure your results. You'll also learn some tips for improving your website's design and usability. Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing

It's important to have an online presence, especially when it comes to people who are looking for the best concrete coating contractors in town. If you want more customers and higher sales this year, you need Google Reviews! Watch to know how one of our star clients Kevin Trout grew his Home Services business more than 45% a year by getting more positive reviews and maximizing his sales.   If you need to learn more about the comprehensive approach we use to help Concrete Coating Contractors explode their growth online, then reach out to us here:    https://floorcoatingmarketers.com Book a quick call here: https://floorcoatingmarketers.com/apply  Instagram: https://www.instagram.com/floorcoatingmarketers Facebook: https://www.facebook.com/floorcoatingmarketers

In this episode of the Real Concrete Coating Talk Pod, we talk about commoditization and how it can affect your concrete coating business. You don’t want to miss this episode! Keep listening!  Join our private Facebook group for concrete coating companies so you can steal our marketing strategies your competitors are using: 👇https://www.facebook.com/groups/concrete.coating.marketing