Who better to bring this series on content marketing to an end than Joe Pulizzi – the world’s leading expert on the subject! Joe, an entrepreneur, speaker, and author on content marketing, believes passionately in his subject. I knew that... The post Season 2. Episode 10. Interview with Joe Pulizzi appeared first on WinBusinessIn.

This week I talk with Peter Gold, you may have heard Peter before on my other podcast LinkedInformed where he ran a test of LinkedIn advertising in episode 94 that produced some very interesting results. This time Peter shares with... The post Season 2. Episode 9. Content Marketing That Delivers Fast Results appeared first on WinBusinessIn.

Storytelling with Data This week I interview Cole Nussbaumer Knaflic, an expert in data visualization, the effective display of quantitative information, and storytelling with data. Following a brief introduction I asked Cole the following questions; Why are stories important in... The post Season 2. Episode 8. Storytelling with Data appeared first on WinBusinessIn.

Hello and welcome to a new episode of the Winbusinessin podcast series 2. Content curation and sharing. In line with the topic of this series (content marketing) I am focusing attention this week away from content creation and towards harvesting... The post Season 2. Episode 7. Content Curation and Sharing appeared first on WinBusinessIn.

Storytelling with Andrew Thorp This week I have a chat with my good friend Andrew Thorp. Andrew recounted his body language story that he also used as valuable content in LinkedIn. You can read the post here. Summary & links... The post Season 2. Episode 6. Storytelling with Andrew Thorp appeared first on WinBusinessIn.

This week I am focusing on the easiest way to start your content marketing adventure – publishing posts on LinkedIn! Here are my top tips for publishing Use striking colourful images. Preferably two or three images with the most important being... The post Season 2. Episode 5. Publishing Posts on LinkedIn appeared first on WinBusinessIn.

Resources For Creating Great Content In this episode I cover 5 key skills for great content. Writing, People, video, audio and visual skills. WRITING The most important part of Content Marketing is that it should be welcoming and... The post Season 2. Episode 4. Essential Skills for Great Content appeared first on WinBusinessIn.

STORYTELLING This week I am covering one of my favourite subjects, Storytelling. I do love a good story, Don’t you? I think most of us have a natural inclination to listen to good stories and they can be a very... The post Season 2. Episode 3. Authentic Storytelling with Christoph Trappe appeared first on WinBusinessIn.

INSPIRATION FOR LINKEDIN CONTENT MARKETING From my experience, you can get inspiration from: Talk and Listen to a lot of people (Forums and LinkedIn Groups) Blogs, Articles, Videos and Podcasts (Including your competitors) Google Search (different articles) Conversations that you... The post Season 2. Episode 2. Inspiration for LinkedIn Content appeared first on WinBusinessIn.

This season, we are going to focus on LinkedIn content marketing. We start with an interview with Matt Young, an expert in content marketing. Matt is the owner of the company, ‘Mr. Matt Young’. An experienced broadcaster, event host, MC,... The post Season 2. Episode 1- LinkedIn Content Marketing with Mr. Matt Young appeared first on WinBusinessIn.