There will always be a need for marketing and sharing socially with an online business, but boundaries are required if you have multiple points of contact with your audience and clients. Reciprocity is a core value for me and I believe it should be at the center of our online interactions. We also need to return to the law of reciprocity with Mother Earth to create a sustainable relationship.
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In this episode:
- My free and paid resources are equally as impactful and have the same standards
- Many of us who lean into service are doing it from a place of what we hope to receive
- As an Indigenous woman, I don’t tolerate any racism toward Indigenous people online
- I worked in and was passionate about First Nations healthcare
- I realized how much emotional, spiritual and physical labor was involved in checking racism
- In 2023, the audience shouldn’t have to check the comments for publications
- On TikTok, there are people from all different backgrounds sharing wisdom
- I am grateful for the social justice warriors creating digestible content for people to learn
- I could see how much labor goes into educating others on what it’s like to be a person of colour
- TikTok had stories of BIPOC people expected to educate their workplace on racism
- We all have the resources to educate ourselves at our fingertips
- My thoughts on free labour started in the social justice space
- Inclusion such as in an interview process is often to tick a box for the bare minimum
- I’m going to use my Spirit School space and Instagram as my examples of online spaces
- Instagram started asking a lot of labour of creators to keep up with trends like Reels
- Unlike Instagram, TikTok has a creator fund to reward the work people put into their content
- I hired three creators who were critical of the spiritual space to audit my classes and business
- I want to ensure my body of work is not causing harm or feeling like a cult in any way
- As a busy mom, I made a conscious decision that I did not have time for Reels
- For the past 4 years, I’ve had 4-7 fake imposter accounts at a time pretending to be me
- They mirror my account and scam people by having them pay for alleged readings
- It takes a lot of free labour to report them and respond to the hundreds of DMs about them
- The messages letting us know are well-intended but the notifications are overwhelming
- I have to complete a form and upload a photo of myself with my ID for Meta to report them
- Instagram never takes them down, and I was paying $180/month in admin fees
- I just stopped doing the labour and scaled back my presence on Instagram
- People have crossed my boundaries expecting me to act as Google for them in DMs
- Chris Corsini on Instagram does free readings for every sign with ASL for accessibility
- He is an example of subtly reminding people to support him in exchange for free labour
- You can also support by engaging with free content and helping to answer questions
- There will be more free content coming to Spirit School as the team expands
- Asking questions publicly instead of privately allows more people to see the response
- Some teachers and creators have a “buy me a coffee” sign for donations
- If you DM someone, thank them for their time and energy if they respond
- I thank people who send genuine messages for their time and energy
- Responding to people’s posts as a community member is free labour, and has an impact
- Consider how we can be more reciprocal in the spaces we occupy
- Your energy and sharing experiences is the currency I value over money
- I may be the guiding force, but the people in Spirit School create the culture
- We are in a phase of our humanity where it's every person for themselves
- Indigenous ways of living revolve around the laws of reciprocity with Mother Earth
- Maybe we can learn more and collectively tend to Mother Earth
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