S04E03: Effective Enterprise Localization Sales

Translation Company Talk podcast brings you another exciting interview with our guest, Kristin Gutierrez. In today's episode we cover effective enterprise-level localization sales. Unlike a transactional sale, a B2B long-term based business relationship is complex and takes a lot of experience and expertise to develop.

Kristin talks about how sales and business development in particular evolved in the language industry over the years, how to sell to enterprises effectively, the difference between regular localization sales and managing the sales process with an enterprise in a B2B framework, the different phases of an enterprise localization sales cycle, what works effectively to build trust and open up the channel for identifying a need or a gap to fill, and much more.

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This episode of the Translation Company Talk podcast is sponsored by Hybrid Lynx.