S04E04: Macro-Economic Trends & The Business Case for Enterprise Localization

Translation Company Talk podcast brings you another exciting interview. In today's episode hear from John Fennelly, CEO of Lionbridge, about macro-economic trends and the business case for localization, in particular how current macro-economic trends dictate that enterprises can leverage globalization in new markets to remain competitive and profitable.

Among many topics, we cover the super MLV perspective on economy, leveraging localization to weather the downturn, enterprise localization strategy, M&A activities in the light shrinking VC funding, tech layoffs and their impact on localization industry, client industry performance in our current economy and much more.

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This episode of the Translation Company Talk podcast is brought to you by Hybrid Lynx.