In this episode, Ashley Galina, China marketing expert, Founder of Alarice & ChoZan shared her stories and insights on the trends Chinese consumers are excited about, the biggest changes brought by COVID-19, the under-addressed growth areas people are not aware of, and what business and brands should be prepared for the last quarter of 2020.
1:44 Introduction of Ashley Galina
3:40 Misconceptions and biggest changes happened in China consumers in the past decade
7:41 Major changes brought to consumers by Covid-19
13:50 Underaddressed growth sectors and areas
19:55 How should business get ready for Q4
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