Data-Driven Marketing – How Schools Can Maximize Their Recruitment Strategy

In this episode, Kevin MacNeil, Vice-President of Metric Marketing, shares his insights on admissions and enrollment challenges facing independent schools today, how schools can best leverage their advertising dollars, and ways schools can keep both prospective and current families engaged. Metric Marketing is a strategic, digitally driven agency that helps independent schools build loyalty and grow enrollment in an increasingly connected world. Kevin brings over ten years of experience in advertising, analytics and digital marketing. His specialty in helping independent schools grow enrollment has been honed working with private schools across North America for the bulk of his career. Kevin prides himself on teaching modern digital advertising from a business perspective, not a completely technical one. Recently, he has partnered with Edwards Company and Connor And Associates. Success for Kevin means helping marketing teams, admissions teams, heads of school and boards make effective decisions based on data. He is a Business Commerce graduate from the University from Manitoba.