Travelers Expect Customized Experiences — Here’s How to Deliver

When the pandemic hit back in 2020, diehard sports and music fans everywhere lost an important outlet for positive mental health and happiness. With live entertainment on pause, many people felt like they had lost a piece of themselves, so when in-person events finally came back, the industry had the opportunity to capitalize on two years’ worth of pent-up demand. In this episode, Sally and Brandon discuss the return of live entertainment and large-scale events like Coachella and Stagecoach, exploring how the customer experience has evolved over the last two years. They sit down with guest Erin Zinser, vice president of partnership activation for the Global Partnerships division of AEG Worldwide, the world’s leading sports and live entertainment company. Acting as an internal agency for AEG Worldwide, the Global Partnerships division oversees worldwide sponsorship sales and activation for over 130 world-class platforms across five continents including venues, sports franchises, events, tours, festivals and digital content. Erin shares her perspective on how partners can work with AEG Worldwide to attract demand in local markets and create a memorable experience for travelers as we head into the summer season.Powering Travel is produced by Expedia Group in association with Quill.