#67 How to create a content marketing strategy with Audrey Agahan / Advance B2B
How to create a content marketing strategy?
In this episode of Sales & Marketing Talk Show, Audrey Agahan from Advance B2B shares her thoughts on how to create a content marketing strategy?
✔️ Why should companies invest time/money for creating content marketing strategy rather than just starting to produce random content?
✔️ ICP & Customer research as a starting point of content marketing strategy
✔️Different parts of Content marketing strategy: themes, main messages, content formats, volumes, channels, tone of voice, goals for content marketing
✔️ What is the role of company brand vs personal brand in content marketing strategy?
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