#161 - Behind the Seams of Alpine Fit with Jen Loofbourrow
Jen Loofbourrow is the Owner and Founder of Alpine Fit, a baselayer-focused brand that offers multiple fit options in a custom odor-resistant fabric. Jen joins the show to talk about her background in the outdoors, why she launched a baselayer clothing brand, why proper fit is so important, and much more!
Show Notes and Links
Show Notes and Links
- PCT Days recap
- Getting involved with the long-distance crowd
- Seeing products in the wild for the first time
- Why start a base layer brand?
- Jen’s custom fabric for Alpine Fit
- Jen’s outdoor backstory
- Learning how to pack the essentials
- Having options, but not TOO many options
- Emory’s vision of a perfect outdoor store
- On customers wanting a personal connection
- The importance of offering multiple fit options
- How Jen manages fit options
- Tailoring from Alpine Fit
- The building blocks of Alpine Fit
- The importance of a proper fit
- Bushwhacking Leggings
- Jen’s perfect layering system
- How to follow up with Jen and Alpine Fit
- https://www.facebook.com/alpinefitco
- https://www.instagram.com/alpinefitco/
- https://www.youtube.com/@alpinefit
- https://www.linkedin.com/company/alpinefitco
Thanks for listening! Check out the links below to learn more, connect, and support the show.
- Website
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- Resources
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- emory@byland.co
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